Vietnamese Language Print, Radio and Video Outreach Program

Yarra Energy Foundation (YEF) partnered with the Australian Vietnamese Women’s Association (AVWA) to deliver a Vietnamese language media campaign targeting the 86,000 Vietnamese-speaking Victorians.

The media campaign consisted of print advertisements, radio spots and video stories designed to inform and educate residents and small businesses about flexible energy pricing, smart meters and reducing energy costs through reduced energy usage.

The media campaign ran throughout 2015.

Organisation Yarra Energy Foundation (YEF)
The Yarra Energy Foundation is a non-profit organisation established by the Yarra City Council to fulfil its goal of becoming a carbon-neutral city.
Organisation URL
Target audience(s) Culturally and Linguistically Diverse
Language(s) Vietnamese
Funding round Round 1
Status Completed